Our industry is chock full of advise about how the best approach is to go for phrases that aren't necessarily the most competitive - to go for the lower hanging fruit. Concepts in this area usually emphasize the notion that if you have to choose between two phrases that you'll optimize for, if you go for the one that has less actual search volume and less competition you'll be doing your client justice, and you'll make your job easier. This way of thinking I put in the "if you shoot for the moon and fall short, you'll end up among the stars" mentality. Which is actually an extremely inaccurate notion, and in the long haul, will do more harm than good. Instead, I say "Shoot for...
I didn’t plan on writing this post for my column this month, but something happened that I had to write about. If you’ve read previous posts of mine, then you know I’m a big believer in the power of the long tail of SEO, which is an incredibly important concept in Search Marketing. You can check out my long tail study to learn more about the how important the tail...
Okay, so you’ve decided to launch fully localized, multilingual versions of your company’s website – that’s great news. And you’ve even painstakingly researched all the correct keywords to properly optimize each website for its target audience – even better. The key thing to remember with any website is that it should be regularly updated with fresh content and, ultimately, it should be current. So the last thing you want is the...
written by
Christian Arno
After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one. Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking channels. I am finding many people are afraid that if they don’t...
written by
Ann Donnelly
People are resistant to change. We find solace in our daily routines. And because social media sites have become a part of that routine (for better or worse) even small changes to those services can effect us. So while not every change is bad, and most (if not all) will have their naysayers, some changes are just harder to swallow than others. Here are 4 recent (and very public) examples...
written by
Todd Heim
Despite the fact is that I hang out at LinkedIn less than on Twitter or Facebook, LinkedIn is my favorite network: less clutter and more sense than anywhere else. LinkedIn is perfect for building your resume and networking for business purposes. It is confusing at times though and some of its really cool features are either hidden or unclear. This post explains the two powerful networking tools inside LinkedIn: 1. Groups I am sure you are aware of...
written by
Ann Smarty
If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP’s for variations of their brand names, they would literally laugh me out of the room. People and big companies have only these last few years got their heads around SEO, they now know that in order to...
written by
Musa Aykac
Google Maps for Mobile has a new feature that could help you get exactly where you want to be. Earlier this summer they introduced Expendable Map Ads that appeared in both applications and mobile web. This app provided a banner from paid advertisers that once clicked on, a user would see a map with options to call the business or get directions to it. The only thing that could have been a problem with...
written by
Yvonne Bell
Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 - .20 per click and if you really wanted to open up your pockets and bid on broader terms, you would pay .25 - .75 per click. Now days you would be...
written by
Mark Thompson
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback - which has a positive effect: This creates favorable social media context around the brand (and thus makes it "friendlier"); This engages users to promote the company social media profiles (by adding them to friends, sharing, etc) This makes the brand more trust-worthy (as Twitter testimonials are easier confirmed and verified). One of the best scenarios you may...
written by
Ann Smarty
Loren BakerAnn Smarty
Arnold Zafra
Selena Narayanasamy
Alan Bleiweiss
Mat Siltala
David Harry
Jordan Kasteler
David Snyder
Jesse Friedman
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